There are a number of ways through which businesses can generate leads. But here, I will discuss the most basic of all i.e., through a website.
There is no end to the things you can do to optimize to get leads. But many a time, the businesses are not even able to do the basics right. This is because there are a lot of things that go into generating leads through different platforms. Tracking every strategy and staying updated can get hard especially for those who do not deal with digital marketing. So, it is always suggested that businesses must outsource the lead generation work to the top digital marketing agencies. Here’s a blog that will help you choose the right lead generation company.
Now, let’s see the steps to generate leads from the website.
Add A Contact Number
Even though it seems obvious, I must emphasize it because a contact number on the website builds trust and credibility. Even though your customer may not call you, there should be a contact number and address. It builds confidence in the potential customer and makes them believe that they have landed on the right platform.
Every Page Should Have Lead Generation Form
Add lead generation forms on every page. Easy access to the lead generation form is likely to increase the number of leads. But at the same time, make sure your forms are short and ask for less information. Long forms can irritate the visitor. The quick, and easy form can make the visitor give their personal details in no time. Alao, make sure you do not ask for personal information right in the beginning. This can irk the visitor. First offer them an informative goodie, and then ask for what you want. This is how the process goes. So, stick to it.
Add Gated Content
The content which is available to potential leads in exchange for personal information is known as gated content. This content is usually very informative and written in a detailed format. G Gated content includes whitepapers, reports, guides, etc. Such content should be of high quality, in-depth and add value to the visitor. The title of such content should be so compelling that the visitor agrees to fill in the form. At the same time, make sure your content is valuable to the visitor.
Add Call-To-Action
Adding this button is worth it only if it is quick and self-explanatory. Put this button at the end of the webpage. This is the button that will take your visitor to the landing page. So, make it simple, attractive, straightforward, to-the-point, and clear. Use contract colour on the CTA to make it easily visible.
Use Power Words to Describe Offer
Your offer should be straight head-on. Use action words to describe the offer. For instance, “Get”, “Feel”, are few of the power words that can compel the visitor to take action immediately. Your offer should make the visitor act and not send them on a thinking spree. You can even add the power words above the fold to send the message across clearly.
Make Gated Content Shareable
Sharing is one of the powerful tools as it creates a never-ending process of generating leads. The visitors are able to share the content with their social network with the help of share buttons. Remember to include this button only on the landing page and not on the thank-you page.
Clear The Clutter from the Website
Ideally this should be the first step. The website should be well-designed because it builds trust. For quality leads, you must avoid templates that add clutter. Keep things very simple on the website. Invest in the best possible website first and then focus on the steps to generating leads through it. Make sure the web page’s purpose is clear. Avoid glitz and glamour. Keep it simple because it will not only increase trust but also make the customer confident.
Prioritize the End-Goal
The end goal means the ultimate aim. Why have you built a business website? What is your goal? Lead generation, right? So, everything should be aligned accordingly. Once you are able to define it, you will be able to make your testing and analytics goals clearer. Not just this, it will also help in determining the steps you would want the user to take as they progress through each stage of your sales funnel. Define your starting point and you will be able to tailor your conversion goals accordingly.
Add A Fun Element
This is not mandatory and should not obviously be the first step. Consider this in the last after you have created some landing pages. Just as a suggestion, you can always make your lead generation pages more fun. For instance, you can add a little fun game or MCQ’s and then begin with the form. You can experiment and test the form through A/B testing and see what works better.
Manage Whitespace
Whitespace is also called the negative space. This might seem a small thing but it creates a big impact on the web design. Rather than filling up every empty area on a webpage, give your content, photos and CTA buttons breathing space. There’s no need to fill up the room with unnecessary items too. It will do more harm than any good.
Do Not Forget the A/B Test
Consider the A/B test as a mock test. It will show you how your campaign can perform for you. This test allows you to save money as it tells you which element will work and which will fail. None of the above tips will work if you do not perform the A/B test. You may need the right tool and software to know the results. Testing is the only way to know what works for your unique needs. So, keep these best practices in mind to get more conversions.
