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How to Use Google Ad Extensions for Better Conversion Rates  

It is no secret that digital marketing has revolutionized the ways and companies can raise consumer awareness of their brands and drive sales. Return on investment may be quite profitable with a well-allocated budget and a well-developed strategy. Nevertheless, as the internet market gets more crowded and competitive. So modern firms are forced to search for every opportunity to enhance user experience and engagement with their marketing materials.  

Leveraging Google Ad extensions, vital tools that may give your Google Ads campaigns more depth for a higher click-through rate and conversions from targeted audiences, is a major element in this.  

The Big Unit team will discuss Google Ad extensions in this post. This will include what they are, how they differ from one another, and how to use them most effectively. While, if you want Google ads services you can reach to us, we, The Big Unit, Google ads Agency in Melbourne will help you to best outcomes for your campaign.  

What are Google Ads?  

Google Ads is a platform for online advertising that is utilized by both small, regional companies and huge, worldwide corporations. It is powered by the global supercomputer of the most popular search engine. Google Ads is a tool that businesses may use to produce online advertisements. This will show up on Google Search and other Google sites, including YouTube.  

Google Ads are displayed above organic listings on search engine results pages (SERPs) thanks to the pay-per-click business model. However, in this companies make bids on keywords and pay for each ad click.  

Text, picture, video, and rich media advertising are just a few of the ad forms available with Google Ads. Moreover, businesses may tailor their advertisements to particular demographics, regions, languages, and nations. In addition, Businesses may target prospective clients with Google Ads based on their online activities and prior interests. Google processes almost 99,000 queries per second. It is understandable why there are so many companies competing for the top SERP positions worldwide.  

Google Ad Extensions: What Are They?  

Let’s address the topic of “What are Google Ad extensions?” Now that we are aware of what Google Ads are and the possible advantages. They might provide companies as part of their digital marketing campaigns.  

You may add different features known as Google Ad extensions to your current Google Ads campaigns or ad groups. However, by including more details about your company in the search results. These “extended” features can increase conversions and your click-through rate (CTR).  

Modern web users, after all, expect pertinent information to be delivered to them quickly. So, when they click on an advertisement and are given access to a variety of additional details.  This Includes key details, contact information, reviews, pricing lists, and even a selection of related links. They are given some assurance that this website is appropriate for them, which increases CTR.  

The Different Types of Google Ad Extensions?  

Extensions for Sitelink  

Additional links that you can add to your Google Ads are called sitelink extensions. Potential clients may be directed via these links to certain web pages on your site, such as your product pages or your contact page. Sitelink extensions can provide clients with more alternatives and assist them in finding the information they want. Therefore, this may eventually result in increased conversions.  

Of course, you can still conduct successful ads without sitelink extensions. But if you want to give potential consumers additional choices or if you think your present efforts may be more effective. They can be worth taking into account.  

Given the significance of these, here are some suggestions for using sitelink extensions:  

Make sure the wording you choose for your links is brief and clear. Avoid using jargon or other difficult terminology. Since you want potential clients to comprehend what they will find if they click on your link.  

Use 2-4 Sitelinks: You must include at least two sitelinks in your extensions to be eligible for the SERPs, but included more will allow you to make the most of the space. Furthermore, you may increase your chances without overwhelming the extension by adding four sitelinks.  

Select Relevant Links: Choose destination URLs relevant to your ad that will be helpful for potential customers. For example, if you are running an ad for a specific product. You might want to consider linking to a page that provides more information about that product.  

Avoid Multiple Sitelinks to the Same Page: By including a series of sitelinks leading to the same landing page can be confusing for users and impact recognition on Google.  

How to Set Up Sitelink Extensions  

To set up your sitelink extensions, follow these simple steps:  

Choose “Ads and Extensions” from the page menu in your Google Ads account, then hit the “Extensions” option. You may choose and go to “Sitelink Extension” by selecting the “+” sign that will appear. Locate the drop-down menu that says “Add to.” This will give you the option to select the level—either “Campaign,” “Account,” or “Ad Group”—that you want to add to your sitelink. You may also pick “Use existing” to choose already-added sitelinks. Choose “Create new,” then enter the sitelink’s content and URL. Then you will need to add more text to the “Description” section of your link. Finally, click “Save,” and your extension is complete!  

Make Extension Calls  

You probably want to track your advertising efforts if you own a business in order to determine what is and isn’t effective. Since advertising may be costly, you want to ensure that your investment generates a healthy return on your investment. Furthermore, call extensions enable you to track which advertisements are resulting in consumer phone calls. This might assist you in achieving your goal.  

Along with a link to your website, your advertising will also have a clickable button with your phone number. You may also choose to give your phone specific business hours. If someone clicks on it, it is seen as a conversion, which can be readily monitored once call reporting is enabled in your account.  

You may use this information to track the success of your advertisements and make the required modifications. For instance, you could want to change the ad wording if you see that a certain advertisement is generating a lot of calls but few purchases. Or you want to concentrate your efforts on one ad if you find it regularly results in lengthier phone conversations than the others in order to get the most for your money.  

How to Set Up Call Extensions  

Select the “Ads and extensions” option from the page menu after logging into your Google Ads account.  

Click the “+” sign after selecting “Extensions.”  

There will be several alternatives available to you. To access the “Add call extension” screen, select “Call extensions.”  

You now have the option of adding your call extension to your “Campaign,” “Account,” or “Ad Group.”  

Choose “Use existing” to use an existing call extension, then choose a number from the list, or choose “Create new” and input a new number.  

Callout Extensions  

You may draw attention to particular perks or characteristics of your services by using callout extensions. These may be an effective strategy for making your advertisement stand out from the crowd and attract attention. When implemented properly, they may raise your CTR and increase your conversion rate.  

To use callout extensions, follow these hints:  

Keep it short: Your callouts have to be succinct and direct. Don’t stray from the most crucial points you wish to make. Make use of persuasion to get them to click on your advertisement. Try to draw attention to your product’s or service’s advantages. Make use of numbers and symbols to make your callouts stand out. As callouts, you may utilize phrases like “10% discount” or “free delivery. “Test several callouts to see which is most effective for your company. To determine which callout combinations are most successful, you might wish to experiment.  

Maintain Relevancy: Make sure the callouts in your advertisement relate to the main message. They ought to be connected to the commodity or service you are hawking. The use of callout extensions may significantly enhance your Google Ads. Make the most of them and improve the outcomes for your organization by using this advice.  

Creating Callout Extensions  

In comparison to sitelink and call extensions, the method for building a callout extension is a little different. A campaign or ad group must first be assigned to them after they have been established in the Shared Library.  

This is how:  

Start by logging into your Google Ads account and choosing the ‘Shared Library’ option under the list of available types.  

Click on “Shared callout extensions” in the left side.  

Add shared callout extension by selecting it.  

Make sure the new extensions are chosen in the data view, and do not forget to add the extensions’ details to your edit panel.Next, use the options in the account tree to start adding the callout extension to your campaign or ad group. Select “Ad extensions” from the type list, then “Callout extensions.”  

The option to “Add callout extension” will then appear above the data view. From a drop-down menu, choose either “Campaign callout extension” or “Ad group callout extensions.” You are done when you click “Ok.”  

Location Extensions  

Location extensions are simply extra details you may add to your advertising, such as your company’s address, a map of your location, or even the travel time required from the user’s present location to get to your location. Given that it provides local context to potential buyers, using this information in your adverts may be a wonderful approach to increase CTR and conversion rates. 

Configuring Location Extensions  

Start on your Google Ads account’s account tree by choosing the campaign or ad group to which you want to add the location extension.  

The next step is to choose “Ad extensions” from the type list, then “Location extensions.”  

The option to “Add location extension” will then be available in a section above the data display.  

Select “Show ads with all locations”, “Show ads with chosen locations”, or “Show advertising with locations matching filter” to continue.  

Choose which campaigns or ad groups these areas you need to complete the process, then click “Ok.”  

Seller Ratings Extensions  

Seller ratings extensions may be a terrific choice for you if you want to give your Google Ads more authority. Furthermore, businesses may display their client satisfaction scores right on their adverts by using seller ratings extensions. This extension is especially helpful for companies who sell goods or services online. Since it informs prospective clients about the caliber of the goods or services being supplied.  

How to Set Up Seller Ratings Extensions  

Sadly, you cannot actively include these advantageous aspects into your Google Ads. Instead, Google will strive to compile all of your seller evaluations and combine the testimonials from reliable internet sources.Only text advertisements will display them, and over the last 12 months, Google must have gathered over 100 qualified evaluations from its partners or customers. Furthermore, the visible URL domain of the advertisement must exactly match the domain from where the ratings were collected, and you must have an additional 3.5 stars in the average composite rating. You can delete Seller Ratings extensions if you do not want them to display.  

  Look no farther than Google Ad Extensions if you want to enhance your advertising campaigns and meet your marketing objectives. They provide any marketer with a strong, affordable solution by raising conversions. Therefore, contact The Big Unit, Google ads Agency in Melbourne to improve user interaction with your marketing materials. 

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