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What is SEO And How Does It Works?

SEO stands for search engine optimization, which suggests that you simply are taking steps to increase the quality and amount of traffic to your site through organic search engine results. In short, it is the process of improving your website to increase its visibility when people look for products or services associated with your business in Bing, Google, and other search engines. 

In this blog, you will learn about how Google ranks the website, types of SEO, and SEO techniques to improve your ranking. Before reading about SEO in detail, let’s dive into how SEO works:-  

How SEO Works Exactly?  

Search engines use bots to crawl pages on the web, be it Google, Bing, Yahoo etc. and collects all the data and information and puts them in an index. Next, algorithms analyze pages in the index and set them according to their priority on the search engine results page. For example: If someone is looking for the best SEO services in Melbourne, they will get the results according to their query. This is how a search engine works. If you want to rank higher in search results, keep reading and learn about the types of SEO.  

What Are The Types Of SEO? 

Types Of SEO

In this digital era, search engine optimization (SEO) can be done in two ways. One is on-page SEO and the other one is OFF Page SEO. Let’s look at this in detail: – 

On-Page SEO 

On Page SEO is also known as On-Site SEO. It is the process of optimizing web page content. In this type of SEO, we can control overall on-page and update anytime. Some of the common SEO practices are optimizing title tags, internal links, content, URLs and many more. 

Keyword Research  

Before starting your website make sure that your goal is clear. As we all know, keywords play a very important role in SEO. So the first thing you need to keep in your mind is what type of keywords you want to rank for. 

For this, keyword research is important. There are many tools available for keyword research such as Ahref, Moz, Keyword Planner, Ubersuggest, SEMrush, etc.  

Main Components For Keyword Research Are: 

        • Search volume 

        • Competition 

        • Relevancy  

Keyword Research

Title Tag 

As the name says everything, the Title tag is a header title element that is displayed on the search engine results page. This title tag talks about the short summary regarding to your niche and is one of the most important factors of on-page SEO. Make sure that your title tag is under 50-60 characters because search engine has limit to display characters.  

Meta Description  

Again, Meta description is a part of on-page SEO and it’s a brief description that you have to write around 50-160 characters. It is also displayed on search engine page results. Keep one thing in your mind that your meta description is attractive and clear. This type of description gives users more understanding of what your webpage is about.  

URL Structure  

URL stands for uniform resource locator. Always write SEO-friendly URLs as they can easily understand what the webpage is about. If the URL is poor, it will be a big issue in SEO, and will result in your website getting lower ranks.  

Tip: Try to make URL shorter with direct message so that users can quickly get information about your website page 

Header Tags  

The main role of header tags is to identify the headings and subheadings of your content. It starts with H1 to H6. H1 is the main title of your content and then H2 is the subheading of H1 and so on throughout your content. These tags make your content better and search engines can easily read your website headings.  

Internal Link 

These days internal linking is important because it helps to connect one page to another page, which means users can read the entire content and switch to another page that we have linked. Internal linking can be done in two ways: One is when you link your website pages within to each other. This is called internal linking. The other one is when you link other websites on your page. This is known as external linking.  

Keywords usage  

As we already said, keywords are the main part for both ON-page and OFF-page SEO. For example: If your website is about digital marketing and you used only one keyword i.e., “digital marketing” then the chances are low and your keyword cannot rank on the search engine results page. Always try to use related keywords and long tail keywords such as scope of digital marketing, types of digital marketing, digital marketing strategies, and much more.  

Tip: Avoid keyword stuffing 


Sitemaps help to organize websites for both users and search engines so that both can easily understand the structure of the website. Basically, sitemaps are of two types: – 

        • HTML sitemaps:- This type of sitemap designed for humans to easily understand 

        • XML: It is designed for crawlers 

SEO Services


OFF Page SEO is another step to improve your website ranking on the search engine results page. It also helps to increase DA (Domain Authority), PA (Page Authority) of your website. Other benefits of OFF Page SEO are that you can increase traffic, page rank and brand awareness. So now, the question is what are the strategies for OFF Page SEO? Let’s read this in detail: – 

Link Building  

Link building is difficult and requires a lot of time and effort. The interesting thing about link building is that many people out there are doing it wrong. Choose our SEO services in Melbourne and bring your website rankings to the first page on search engines. 

Tip: Stop building backlinks from spammy websites.  

Social Media  

We all know social media is one of the best tools for brand awareness. When you share something on social media, it drives direct traffic to your website.  This strategy shows Google that you are gaining traffic from multiple sources. The more your content is shared on social media, the more chance that you will get backlinks, clicks, engagement, and more shares which helps to build domain authority. So always share high-quality content.  

Content Marketing  

With the help of content marketing, you can easily reach your target audience and attract them with valuable information. A lot of things are included in content marketing such as blog posts, guest blogging, surveys, reports, and many more. All these ways drive huge traffic to your website, improve your search engine ranking and generate new leads. Guest blogging offers multiple benefits like you will get a new audience directly to your website and the second thing is you will get a backlink from another website. In short, guest blogging helps to increase website traffic. 

Do you know SEO can be done in two ways? 

Black hat and white hat SEO

There are two types of SEO strategies, Black hat SEO and White hat SEO. So now the question is what is the difference between Black Hat SEO and White Hat SEO? Have a look: – 

Black Hat SEO 

Black Hat SEO means that you don’t follow search engine guidelines and break all the rules. This type of SEO is risky. Black hat SEO is done using slimy tactics like keywords stuffing, buying links, duplicate content, etc. All these tactics work very fast and you might see huge traffic on your webpage, but all these things work for short term. If Google figures out what type of SEO method you are using, search engines will blacklist your website forever.  

White Hat SEO 

White Hat SEO follows Google’s guidelines and improves user experience. This type of SEO is a little bit slow but it implements the right tactics that will pay you for years to come. In short, the method is good and gives you good results. 


I hope you get all information you were after here. One thing to keep in mind about SEO is that there are no shortcuts in this game. You need to do things the proper way. SEO takes time so have patience and update your content from time to time. Always publish new content to your website and show Google that you are doing a great job. 

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