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Use YouTube to Promote Your Business: Why and How  

Most businesses think of Twitter, Facebook, Instagram, and similar platforms when they think of social media promotion. The second-largest website in the world, YouTube is one of the biggest and most well-known social networks in the world.   

This translates naturally to broad reach and many possibilities for increasing lead generation for your business, brand exposure, and traffic and interaction. Furthermore, we will explain why and how to use YouTube to market your company in this blog post. But if you want to hire professionals then contact The Big Unit. Social media marketing company in Melbourne, you will get assistance in getting the best outcomes for your business. 

Why is YouTube? YouTube statistics   

 YouTube statistics  

Here are some helpful statistics that will help you understand why YouTube is such a terrific platform for businesses before we get into the whys and how:   

With over 1 billion users, YouTube is the second-largest website in the world and the second-largest search engine. Moreover, every day, 1 billion hours of video are watched on YouTube.   

On mobile, YouTube reaches more people between the ages of 18 and 49 than any TV channel or cable network. YouTube reaches more US adults between the ages of 18 and 34 than any TV network.   

The fact that YouTube is not really slowing down also proves that people of all ages and from all over the world like watching videos online.  

Which is obviously one of the key advantages from a marketing perspective: your audience is on YouTube. Using YouTube is a sound approach hence you may expand your audience and enhance your overall outcomes by using a sound YouTube approach. But where do you even begin?  

Plan your YouTube Approach   

Since generating new videos takes more effort than writing updates and creating photographs, YouTube can be more time-consuming than other social networks. The good news is that it is simpler than ever; however, let’s first discuss strategy before moving on to video production.   

What are your prior goals for using YouTube and video marketing? What precisely are your goals? For instance:  

  • Increasing brand recognition and loyalty   
  • Increasing lead generation and conversions   
  • Getting more people to visit your website   
  • Raising sales   

Knowing your goals will make you to create the best videos for your channel. However, videos that will help you reach your objectives:  

What kinds of Videos are you Able to Make?  

Videos are you Able to Make

One of the main obstacles preventing firms from utilizing YouTube is the necessity to produce videos but the lack of knowledge regarding what to produce. Or, for that matter, how.   

Certainly not without investing an excessive amount of time and money in making and promoting videos.   

But nowadays, making high-quality films is not that tough; in certain circumstances, you do not even need a camera. Additionally, there are a variety of possibilities for different stages of the sales funnel when it comes to the kinds of brand and marketing videos you can produce:  

Initially in the sales funnel    

These videos can assist you in generating more brand awareness and helping you accomplish your objectives:   

  • Brand videos that highlight your company and your basic principles   
  • Videos that are instructive and educational are popular on YouTube   
  • interviews with thought leaders and influencers in your niche   
  • An animated film   

Documentaries, like this excellent example of a content marketing documentary from the Content Marketing Institute (which is about content marketing!)  

For the Middle of the Funnel, Videos    

You may use video to continue cultivate these potential leads after you have their attention:    

Videos highlighting your product’s advantages for your target market    

Instead of obtaining the typical written client testimonial, video testimonials essentially allow you to videotape on introductory part  

Your YouTube Channel Management   

You might be shocked to see that there are not as many management tools on YouTube as there are on other social networks if you have not utilized it for business yet.   

A management tool is necessary, especially as you expand. Since, it allows you to track your comments, reply to them, and keep track of brand mentions.   

Agorapulse, a social media management tool that functions with the majority of major social networks, is one of the few programmes that can accomplish this. However, the topic at hand is YouTube management.  

One of its biggest features is the ability to manage and monitor all of your YouTube comments in one location, including replying to them. Additionally, you may pre-moderate comments, choose what to publish when and when not to save popular responses, and reply to comments more quickly and effectively.   

Additionally, you can work in a group and exchange responses to comments with other people. Last but not least, you may keep an eye out for videos or other mentions of your company on YouTube and monitor it there to take swift action.  

Make Video Material with the Use of Tools  

With so many video marketing tools available, it is easier than ever to make videos for your business using stock footage, voiceovers, and audio.   

With the right technology, you can now make just about any kind of video you can imagine. Moreover, this includes stop-motion and animated videos.   

There are several excellent tool choices, including:   

  • For live action videos using stock footage, see slidely Promo.   
  • To help you repurpose your video material, Wave is a good option for live action videos (you can quickly generate the same movie for every social network).  
  • For making animated videos, Vyond  

Do not forget to make your website search engine friendly. You may recall from earlier that YouTube is among the top search engines on the planet.   

However, you must optimize your channel and your videos for the YouTube search engine if you want viewers to be able to locate them through searches.   

There are several things to consider when it comes to SEO:   

Your channel’s keywords should represent your company and the substance of your videos to assist YouTube understand what your channel is all about.   

Use relevant keywords in the title and description of your video to assist YouTube understand what the content is about.   

Furthermore, similar to your channel’s keywords, you should add pertinent tags to each video you post to increase its visibility.   

Watch Duration: Your SEO will improve as viewers watch your films for a longer period of time. In essence, YouTube will favor videos that viewers stay on for a while over those that are watched and closed fast (presumably because those latter videos are inferior or fail to live up to their headline and description).  

Metrics for Engagement: The more comments, likes, and shares your videos receive, the better. YouTube is interested in this information. YouTube does promote bigger channels, but it also takes into account how many new subscribers you gain right away after someone watches one of your videos.   

You can use tools like Tube Buddy, a YouTube-certified YouTube management tool, which has various video SEO features including tag suggestions, best practice audits, and keyword rank tracking for YouTube, to correctly optimize your videos and locate good tags and keywords to employ.  


You should absolutely think about YouTube marketing if you want to develop a successful video marketing plan. You will be able to connect with a larger audience, raise awareness, and increase engagement, traffic, and lead generation.  However, if you are looking for social media marketing services in Melbourne to promote your business on social media. Have you tried marketing on YouTube yet?   

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Use YouTube to Promote Your Business: Why and How  

Use YouTube to Promote Your Business: Why and How  


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