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Types of Marketing Emails and Its Templates

I would not shy away from saying that email writing is an art. Why? Because it has evolved with time. The cut-throat competition in the corporate world has brought a revolution in the way emails are sent and received. Safe to say, businesses are thriving with the art of email writing, and email marketing. 

Gone are the days when emails were all about asking how you do, sending job applications, and so on.  

Now, large-scale and small-scale businesses rely on email marketing. (Link of the blog – Email Marketing, its working, and its strategies) 

As per the survey in 2020, approximately 306 billion emails were sent and received every day around the world.

But the truth be told, it is just not sending and receiving emails. Now email marketing is more than that. So, what is it exactly? 

Email Marketing Campaigns  

Email marketing campaigns are email series send across the potential customers to convey the brand’s message, and services you provide. The aim is not just to communicate what’s in store for your potential customer or subscriber but, to engage them, attract them, and turn them into final sales leads. 

Today businesses focus on email marketing because they have immense potential to generate leads, bring in revenue and growth. (Link of the blog – All about lead generation through email marketing) But this is not the case with the emails that jump into the spam folders, or the emails with bad subject line, or uninteresting content.  

For an email campaign to bring in results, you first need to identify which emails will work at what time.  

So, let us first see the types of marketing emails that businesses can implement and get flourishing results.  

The very first step is to introduce your brand to the customer. So, the first email would be:  

An Introductory Email  

As the name suggests, this email focuses on introducing yourself to the potential customer. This email aims not to sell the product or service but to inform the potential customer about your presence in the market. Tell them that you exist and for a better purpose!  

Let us look into an example: 

Hey Dave, 

I hope that this email finds you in good spirits. I know you are quite busy so I won’t take much of your time. I am writing this email to tell you that my company, The Big Unit in Australia deals in digital marketing. I support your company and has always stayed up-to-date with the latest trends.  

If you get a chance, do not hesitate to reach out to me for any services concerning digital marketing. You can contact me anytime via email, Twitter, Facebook, or LinkedIn. Thank you for taking out time to read the email.   

Cheers, 

Alexa 

The Big Unit 

You can even customize this email as per your requirements. But keep this in mind that this email is about building a relation. You do not have to come up with your offers right in the beginning. You can elaborate it a bit and talk about yourself or about the company of the person you are writing an email to.  

This is just the first step; next email campaigns would be its follow-up. 

Welcome Email 

This can be your second email. After you have introduced yourself and the company, the receiver may connect wit you via email, or may even subscribe to you. Once that is done, the next step would be to welcome the subscriber. Now, it is your turn to highlight your brand’s personality and showcase how your services can add to the recipient. 

Let us look into an example: 

Hey Dave, 

Thank you for placing your trust in our brand and services. Our team of the Big Unit welcomes you onboard. From now onwards, you will get regular updates on the services we offer.  

Since you will be the first to know, you will also enjoy several upcoming benefits.  

Meanwhile, this is the link to our website.

A sweet start to our strong digital relationship. 

Cheers,  

Alexa 

The Big Unit 

In this email, make the person feel like home.  

Announcement Email  

This email is about the announcement of your content. This is what your potential customer may be waiting for – An announcement of offers, discounts, free eBooks, webinars, coupons, trial sessions, etc.  

Remember first you have to offer something, only then you can seek long-term customer support. This is how the world works. First give and then take. After presenting an offer, give a strong CTA i.e., Call-To-Action.  

Let’s see an example: 

Hey Dave, 

We are excited to announce that we have sweetened our pot of services. We have added plethora of digital marketing services – email marketing, lead generation and others.  

You may want to know about them and leverage to grow your business digitally. To know about these services and how can these help you, please visit services section of our website.

Cheers,  

Alexa 

The Big Unit 

This is just a template. You can shape it as per your business needs, services, and products.  

Thank you Email 

This email comes after you have announced the product, service, or an offer. An engaging email may have a better click-through and opening rate. So, if your email is on point, clear, sharp, there is no way your email will not be entertained. learn to write hard-to-ignore emails. 

Show gratitude at the end and congratulate yourself for earning a sales lead. 

All of the above are just templates to show how to write a basic email.  

If you are writing emails but aren’t getting results, then you must consider help of the email marketing professionals.   

Email marketing is the pivotal around which business are generating leads and revenues. Safe to say that email marketing stands on the top of the chart and is immensely backing lead generation.  

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How to Write Hard to Ignore Emails For Successful Email Marketing Campaigns? 

When and Why to Automate Email Marketing? 

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tRaIruDisoNtICe


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