They say content is the king. It brings in insane traffic, generates leads, and increases revenue. Without content, it is nearly impossible to bring growth to the business.
Digital marketing through social media channels requires in-depth, well-researched content. Every social media platform demands different types of content as the audience varies with each platform. For instance, your website would need blogs, videos, testimonials, etc., whereas other social media platforms would need short informational videos, attractive images, and others.
Let us see in detail the type of content your business would require engaging audience, attract viewers, earn revenue, and grow.
It is made of two words, info+graphics. It means to use information of any sort like data, stats, etc., in the form of graphics. The data is presented in graphical format, which is easily understandable, attracts more eyes, and readers. This is one of the most powerful ways to put the information out there. One of the dies also showed that the infographics were liked, shared, and got more engagement, almost three times than the normal content.
Considerably, the number of readers is less than the viewers. Most people would prefer viewing a video to reading text given in paragraphs. You can create different types of video content based on the requirement. For instance, you can give valuable information in bullet points in the video, or you can yourself be a presenter and speak on the topic. Videos have proven to be one of the most effective means of communication.
A Guide or A Case Study
While you decide to write content, do not only stick to one type of writing. There will be people who might be looking for something in detail. For such an audience, you would need to give information in the form on case studies or a detailed guide. The guides are not like ordinary blog posts. These are a mix of in-depth, researched information with significant stats, figures, and pictures. These are quite long in length and have a good flair for attractive visuals.
Reviews and Feeback
These also form an important part of the content generation. Your website and social media pages should have an element of social proof. The reviews and feedback increase credibility, build trust and attract more customers. This may not form a huge part of your content, for these are generally of few words. But these certainly form an inevitable part of your business.
Content generation through blogging is in high demand today. Content is driving the businesses. You open Instagram, Facebook, or any other social media platform, what you see is posts. You open a business website and what you see is blogs. Writing SEO-based blogs is essential to ranking the keywords. To be able to do so, you may even require professional assistance. Digital marketing agencies have experienced writers who are well-versed in writing quality SEO –based web content.
The Big Unit is one of the best content marketing agencies in Australia.
E-books are lengthy pieces of content packaged in a different format, usually as a PDF. Ebooks are often downloadable and are available for free in exchange for subscribing. E-books are a strong method to sharing your knowledge as it depicts authority in the field. These are often read and considered by researchers. So, it is suggested to get such content written only by professional content writers.
This is another type of content that has the power to attract a larger audience. While you post images on social media channels, make sure those are professional, have a clear message, aimed at the target audience, and are not out of the context. You can either post images alone or you can even add these in between the blog posts.
Audios With the Blog Posts
Adding audios to the blog posts is a trend. Considering that people hardly have time to read long blog posts, it is important to add audio so that they can use the information, listen to it anytime, anywhere.
Creating content may seem easy but the reality is far away from that. Had it been this easy, every business would have been ranking on the top. However, many fail just because of the low content quality, lack of understanding of SEO, the role of keywords in content creation, and so on.
Creating content is a whole profile in itself. To get your business pipeline of leads, there is no way you can ignore good quality, well-researched content.
To know about content marketing and the services involved in it, please contact the team of the Big Unit, the best content marketing company in Australia.