Using Facebook is simple. Right? Post a listing, client testimonial on a story and it’s done. This is what most real estate agents probably think and often do. This may also be the reason for most real estate agents to be not able to generate leads. Yes, you read it right.
Well, there are a lot of things that real estate agent can and must do to generate business leads. To give you an insight, the team of the Big Unit is here to give you tips on optimizing your real estate business Facebook Page.
But even before discussing it, let us first have a look at the fact why should real estate agents have a professional real estate page.
Going by the facts, close to 70% adults have Facebook accounts and considering the Australian real estate market, people after retirement consider downsizing their property. Besides, people may even consider selling, upsizing or renting an investment property. Whatever they may decide to do, everyone reaches out to the internet for information.
Considerable number of people admit that they walked through a home only after viewing it online first. Many even say that they bought homes through virtual sessions. This trend of buying or selling a home seemed to have risen manifold during the pandemic.
All the above facts show the importance of real estate agent’s presence on Facebook – The worlds widely used social media platform (https://datareportal.com/social-media-users)
Now, let us take you through the steps through which you can find and win more leads on Facebook. Here’s how you can leverage the full potential and features of the Facebook.
Complete your Real Estate Facebook Profile
Completing a Facebook Page means to fill up every single section of your business page. Many real estate agents also use their personal account for the business communication. This is just the violation of the terms and conditions of Facebook. So, if you really want to generate leads, build trust in your viewers. Connect with them by directing them to your real estate Facebook page.
Post Quality Content
Why would you want someone to visit your profile? Only because you post quality content, you add value to the presence of your visitors, and offers them the information they want. This is how you build customer relationship with your brand. Whenever the time comes for your customer to sell or buy a home, they would definitely reach out to you.
Follow 80/20 Rule
Give 80% of the valuable information to your clients and keep 20% content based on listings, property updates, market updates, testimonials, and promotional information.
People reach to Facebook to see what’s new. Anything out of the box will always attract maximum eyeballs. Instead of posting boring videos consistently. It is advised to post local real estate news updates, pro tips on real estate, and anything that helps them guide throughout the process. Give them tips on how-to for the first-timers, and DIY enthusiasts. Make the content interesting by adding infographics, attractive photographs, graphs, and videos. Also keep the content short, crisp, and to the point.
Going by the facts, as per the Australian Real Estate Group, listings with the videos scored over 400% more interest than listings without videos. So, shoot more professional videos and show them the following:
- 360-degree walkthrough of the hot listings
- Short drone videos
- Before and after clips
- Photos of properties bought, sold
Posting once or twice a week will not do the job. To get leads through social media platforms, you need to follow the guidelines, understand the nuances of analytics, and post accordingly. Look for the best time to post on social media otherwise, there is no point posting killer content when no one sees it. To understand what time zones are better and how to keep a track of the changing algorithms, contact the best real estate digital marketing company, The Big Unit.
Increase your Client Base Through Gated Content
The regular free content will give you a subscriber base but the gated content will grow your contacts and you will find real estate leads. Here are few examples of gated content, whitepapers, eBooks, PDFs on hot topics like selling a home in Australia, how to know your property worth before selling, a complete guide to buying a home.
Every realtor should use Facebook ads to connect with their present and potential clients. Advertising your real estate brand through Facebook is the fastest means to reach wide audience. Since, it is the widely used social media application, it is crucial for realtors to make the best use of the social media ads. You can avail these services from the digital marketing team of the Big Unit and get maximum real estate leads.
Now, it’s time to put your knowledge to good use. Start by building a business Facebook page. Brainstorm the ideas and get lead magnet possibilities to keep the real estate business on the move. You may even delegate the task of taking care of a social media account to the top digital marketing agency. The Big Unit is one of the best social media marketing companies in Melbourne. To know more about them, look into their services page.