How to Build Your First Lead Generation Funnel?

Generating leads seems to be one of the biggest challenges for businesses. But at the same time, leads are the lifeblood. To keep the real estate business ball rolling, it is essential to keep generating the pipeline of leads.  

But the question is, how to generate real estate leads? What are the types of leads and how to optimize them? 

The answer to all these questions lies in creating a real estate lead generation funnel. This funnel will help in creating content, inviting customers, attracting eyeballs, and eventually increasing the revenue. 

Building your first real estate lead generation funnel may seem intimidating but optimizing it is not that scary. It may not require a ninja technique, but it certainly would require professional assistance. To get a lead generation funnel, contact the best lead generation company, The Big Unit in Australia.  

What is Lead Generation Funnel? 

A lead generation funnel is a systematic approach to generating leads i.e., customers. It is the process of funneling the target audience at distinct stages in a way that they finally decide to make a purchase, or visit your website, or even contact you for an enquiry.   

Lead generation funnel can vary in its complexity – from simple to you-may-need- a-degree to understand how it works.  

To make the process simple, and understandable, I am taking you through the stages that comprise a great lead generation funnel.  

Top of the Funnel (TOFU)  

This is the stage of awareness. Here you make people aware of your presence online. This stage helps you to make your first contact with your potential lead. Here, you get to introduce your brand, yourself, and the company. 

You can do this with the help of valuable content like blogs, images, videos. Give them tips, tricks, and be their guide.  

Middle of the Funnel (MOFU) 

Now people are aware of your brand. If they find the content useful, they will take a step ahead and engage with you. They would want to know more about your brand, and the services you offer. Now at this stage, it is your duty to nurture them. Hook them on your website, social media page by offering them something, like eBooks, case studies, newsletters, whitepapers, etc. You may even engage them through effective email campaigns. If you think emails do not work, you are highly mistaken. They do work and bring in surprising results too.   

Bottom of the Funnel (BOFU) 

Next is the bottom of the funnel. Now, you have hooked your visitors, it is time to build a strong bond and long-term relationship with your customer. If they have reached the middle of the funnel, it means they trust your brand. All they are looking forward to is a solution to their problems. So, as a business owner, you will offer them demos, discounts, extensions, free consultations, etc.   

This is the stage where strangers become your final customers.    

Now, I will take you through the steps which will help in building a strong lead generation funnel.   

How to Build a Lead Generation Funnel? 

Whether you are new to business or have years of experience, these steps are beginner-friendly and will help in building an efficient lead generation funnel.  

Map Your Customer Journey 

Understanding your customers and their journey is the first step to creating a lead generation funnel. But, how do you understand their likes, dislikes, their problems? The answer is through analysis. Through Google Analytics, you can track your customer’s online behavior, get traffic reports, and conversion rates. Besides you can directly talk to your customers through surveys, interviews, and understand their pain points.  

Create Informative, Engaging Content 

Now that you have mapped your customer journey, the next step is to generate customer-oriented content. Give them something that surprises them as well as delights them. You can do it through various mediums like podcasts, articles, free guides, etc. To create such content, you would not need a huge team and unlimited funds. All that you need is to outsource the lead generation work to a top lead generation agency. If you are a real estate agent, here is why you should consider outsourcing for lead generation.

Drive Insane Traffic 

After creating stellar content, it is time to drive insane traffic. You can get traffic to your posts and content in several ways like: 

SEO (Serach Engine Optimization) 

A strong SEO is one of the most effective ways to drive traffic. What is SEO, how does it work? You do not have to go into the depth of. A top SEO agency will handle everything, bring your content, keywords to the top of the Google Search. So, SEO is the practice of understanding your target audience’s search behavior. Email marketing, social media marketing, and paid advertisements are also other means through which you can get traffic. Jump to our next blog to know the top lead generation techniques to boost the customer base. (Link – Top email lead generation techniques to boost customer base) 

Gather prospect’s information 

After knowing your customer’s behavior, generating quality content, driving traffic, what would be next? Well, whatever traffic you earn will hardly benefit you if you do not have a way to collect visitor information.  

To collect the information about your prospect, create a lead magnet. While developing lead magnets, make sure those are of interest to your customer, offer them something, and also relate to your business and services.   

Close the sale 

At this point, you have everything you need to close the sale. You have the contact information of your customers, their personal details. All you need to do is sell your product. For instance, you can schedule a demo for your customer. Depending on the type of business, closing a sale would vary. For instance, for some it may start with the marketing team nurturing your leads to sign-up. For others, it may start with sending qualified leads to ignite the conversation and close the sale.  

You can choose what suits the best for your business. So, what are you waiting for? Let us turn the prospects into customers. Contact the top lead generation company, the Big Unit, Australia and get the work started.