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How Do I Create a Google Ads Account For My Website?  

It is a fierce competition to appear on the first page of Google search results. Even with outstanding SEO services, it could still take months or even a year.   

PPC ads can help in this situation. PPC can help your website rank on the first page of Google search results, which will immediately boost traffic to it.  However, if it is your first time, entering the realm of PPC advertising can seem overwhelming.  As a Seo company in Melbourne, The Big Unit, we are aware of this and have developed a thorough tutorial on how to set up a Google Ads account for your website.  

This guidance offers insights on the following topics in addition to walking you through the entire, step-by-step process of opening a Google Ads account:   

  • Why you should use Google Ads to promote   
  • What to think about before you begin using Google Ads   
  • Making your first Google Ad Campaign  

This blog is intended to assist everyone in learning all there is to know about Google Ads, both personally and professionally.   

So, if you have been looking for a reliable source to use to learn how to use Google Ads, you have found it.   

Having said that, let’s get started right away!  

What are Google Ads?  

google ads

Google AdWords is a platform for paid ads that the company introduced in October 2000. The search results screen typically has Google Ads at the top or bottom. It is a component of a marketing strategy known as PPC advertising, in which companies pay either per hit or per impression on the advertisements they display to their target market.   

You can increase targeted traffic to your website, produce more leads, and even increase foot traffic to your physical shops with Google Ads.   

This is accomplished by enabling companies to build and display relevant ads to their target market on Google’s Search Engine Result Pages. (SERPs).   

As a result, you will be more visible to prospective clients who are using Google to search for goods and services similar to yours.  

Why should you run Google ads?   

We frequently receive inquiries about the effectiveness of Google Ads. And almost everyone will still give the same response: Google Ads is a powerful business tool.   

With a well-optimized Google Ads campaign, you can quickly raise qualified leads and targeted visitors to your website with Google Ads.   

You see, Google has a staggering 91.43% market share in the search business, making it the most popular search engine in the world.    

There are 63,000 queries made on Google every second. Your website has a chance to show up in front of prospective customers with every search.    

If you are still not persuaded, consider the following Google Ads statistics:   

  • The average click-through rate (CTR) for Google Ads is 3.16% for all sectors.   
  • 65% of views from searchers who are ready to buy are made on Google Ads.   
  •  Internet users are more apt to click on Google’s paid advertisements (63%) than on sites like Amazon (15%) or Bing (6%).  

Still Need a Justification?   

Let’s try this! — It is possible that your rivals are already using Google Ads to their benefit by placing bids on your branded target keywords.    

Therefore, even if your page currently holds the top organic ranking for a search term, it may be pushed down below your rivals’ Google Ads. However, if you spend money on Google Ads, you will have the chance to appear above all other search results, including those of your rivals.    

Considerations to Make Before Opening a Google Ads Account   

You have definitely made the correct choice if you decided to set up a Google Ads account and start a campaign to promote your website.    

But there are a few things you should know first before setting up a Google Ads account.  

Maintain A Long-Term Vision  

Before creating your Google Ads account, you should be aware that PPC advertising is a long-term commitment. Learning how to create a solid Google Ads account structure, recognize negative keywords, and try your ads will take some time.   

Additionally, if you are opening a Google Ads account for the first time, you probably have a poor-quality score to begin with, which can lower your CPCs and average position.    

Once you have demonstrated that your advertisements provide a satisfying user experience, it will take 4-6 weeks for your quality ratings to rise.  

Requires Initially Heavy Monitoring  

You can definitely sit back and relax once your Google Ads account is set up and your campaigns are active.    

The success of your ad campaigns should be closely monitored in the first few weeks, though, if you have never run any Google Ads campaigns before.    

The main benefit is that while you are still learning the ins and outs of launching effective Google Ads campaigns, tracking the performance will help you save a ton of money. Therefore, even though it may feel difficult, keep in mind that your efforts will eventually pay off.  

Ensure Relevance and Easy Use of Your Website  

Ensure Relevance and Easy Use of Your Website

Google Ads are designed to bring targeted visitors to your website. However, it is your duty to turn them into leads and customers once they have reached your website.   

As a result, you must develop landing pages with high conversion rates that inspire your website users to take action. Your PPC money will be wasted if your landing pages are not properly conversion-optimized and don’t provide a positive user experience.    

To make the most of your Google Ads budget, ensure that your landing page design is compelling, contains pertinent information, and provides a positive user experience.  

Define the Goals of your Conversion  

You must decide what constitutes a conversion before starting your first Google Ads programme.  For those who are unfamiliar, a conversion is the desired activity that website visitors should carry out after clicking your Google Ad and arriving at your landing page.   

Different companies monitor various conversion types. An electrical repair & maintenance business might monitor phone call leads or live chat engagements, for instance. A blogger may also keep note of ebook downloads or subscriptions to email newsletters.   

The key takeaway is that prior to launching your ad campaigns, you must identify and define your conversion objectives. By doing this, you can build Google Ads campaigns that are highly optimized and produce the highest ROI.  

How do you Create a Google Ads account?   

It’s time to start the step-by-step procedure for setting up a Google Ads account now that you’ve finally learned what needs to be taken into account before establishing one.   

STEP – 1   

Click the Start Now button in the top-right corner of the Google Ads page.   

STEP – 2   

After that, enter your details by clicking the Create Account link as seen in the screenshot below.   

STEP – 3   

After proper set up of your account, you will see the accompanying Campaign Creation screen. 

STEP – 4   

You must now select the “Experienced with Google Ads?” link to skip the campaign creation procedure.  

STEP – 5   

Google will request that you start a campaign once more. However, you can avoid it by selecting the “Create an Account without a Campaign” option.   

STEP – 6   

You must enter your company’s information, including the Billing Country, Timezone, and Currency, as shown in the screenshot below, on the final page before clicking the Submit button.   

STEP – 7   

Congratulations! Finally, you have created your account.  

Your Google Ads ads are almost ready. So, you may create them at this point. Furthermore, the only thing left to do is set up Google Ads Billing.   

As you can see, Google now requires billing setup in order to conduct advertising campaigns.   

Good news! Setting up Google Ads billing is a fast and simple process. The complete Google Ads Billing setup procedure is detailed right below!  

Billing for Google Ads setup   

The procedures for setting up Google Ads Billing are listed below.   

STEP – 1   

When logged in, select the Wrench icon located in the top-right area of your Google Ads account.   

STEP – 2   

Afterward, select Billing & Payments from the drop-down option by clicking it.   

STEP – 3   

Review the information on the billing page after which you should input your company’s information and credit card details. Make careful to read and accept the Terms and Conditions at the bottom of the page.   

Once you are finished, select the Submit button to complete the Google Ads Billing setup.   

You have now successfully set up payment for your Google Ads account. Furthermore, you can now move forward and begin setting up your website’s Google Ads programme. You can also work with an experienced SEO company to help you run your ads if you have no idea how to build a Google Ads campaign. If you are in Melbourne then contact The Big Unit. In addition, we have detailed the complete procedure in the section after this one.  

Making your First Advertising Campaign   

PPC marketing can be very perplexing. Fortunately, Google Ads is reasonably simple and easy to use. Furthermore, you must follow these steps each time you want to start an ad campaign.   

 1: Sign in to your Google Ads account first.   

2: select Campaigns from the left-side menu as displayed in the screenshot below.   

3: Next, pick New Campaign by clicking the Plus button.  

4: At this point, choose your campaign’s objective and press Continue.   

5: Next, choose your conversion objectives and press the Continue button.   

6: Finally, select a campaign subject and press Continue. You have now successfully finished creating your first Google Ads campaign. Therefore, by using the same procedure, more ads can be created.  

Conclusion  

Without a doubt, Google Ads must be a component of your paid marketing plan. You can now easily establish and set up your Google Ads account, start your campaigns, and more by following the steps above.    

However, make sure you take some time to review and optimize your ad efforts. At the same time, feel free to get in touch with the Seo experts of The Big Unit if you have any questions about how to optimize your Google Ads strategy for the most conversions. We will be glad to assist.  

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