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Famous Marketing Blunders that Everyone can Avoid  

Although the best teacher is always experience. There is a lot we can learn about how to organize and expand our businesses from the experience of others. While we frequently concentrate on reading about the achievements of leaders in many fields and professions to achieve this. It may be just as beneficial to look at their errors and discover what not to do.  

The Big Unit team from SEO Services in Melbourne evaluates six infamous errors made by well-known companies in this post and looks at the lessons we can learn from them.  

  1. New York Times Mass Spam: Failing to Review Campaigns Before Launch 
Review Campaigns Before Launch

Flashy advertising campaigns are not the only approach to draw in new consumers in marketing. After all, acquiring a new client might be far more expensive than maintaining an old one. When The New York Times started losing subscribers in 2011,. It became clear that something needed to be done right away.  

Their approach was to design a customized email for customers who would cancel their subscriptions, requesting that they change their mind and offering a little discount to persuade them. It has become a method that is used in almost all current email marketing efforts.  

Unfortunately, the marketing team at The Times was overly anxious to launch the campaign. They erroneously sent it to all eight million subscribers. Since they failed to utilize the list of just 300 persons who had cancelled their campaigns.  

The result was clear. The email was either reported as spam by the recipients out of frustration that they did not receive a similar discount for their devotion. Or they tagged it as spam out of concern that hackers had compromised the Times’ email system and undermined its trustworthiness.  

Although the occurrence was excused as a result of human error and apologized for, the harm had already been done.  

Key Learnings  

Here, the lesson is rather basic. Marketers should constantly double-check their activities before starting a campaign. But they should also consider the campaign’s possible negative repercussions as part of the process. The New York Times ran the danger of losing millions of formerly devoted consumers by attempting to recoup only a small portion of its subscribers with a discount.  

  1. Innovation for the Purpose of Innovation: “New Coke” 

Coca-Cola is a well-known brand that offers delectable drinks for special occasions and everyday use. While they may provide a variety of flavors and styles (Coke Zero, Vanilla Coke, etc.). The basic recipe has mostly stayed the same throughout the years.  

Exceptionally, 1985  

This was the year Coke decided it was important to try a risky new recipe for their beloved beverage known as “New Coke” for as-yet-undisclosed reasons. The rollout got off to a good start, with control groups giving the new, sweeter flavors favorable reviews. Many others even claimed it was superior to the original.  

Unfortunately, the situation just got worse.  

The general population actively disliked the introduction of New Coke and voiced strong opposition. In the end, Coke’s prior advertising had solidified the beverage’s status inside American society. The same black, bubbly, and exciting Coke that consumers had been drinking for years, much like their parents and their parents before them, was chosen by consumers.  

Coke eventually returned to its tried-and-true original recipe. This happened after a brief fight to alter the public’s view of New Coke (made more challenging by competitors like Pepsi taking pop-shots at the goof).  

Key Takeaways  

Modern firms are frequently advised to innovate out of concern that they would fall behind innovating rivals – “survival of the fittest,” etc.    

The work you have put into developing prior products and offers might really suffer from innovation and revolutionary marketing strategies. Additionally, Coke ran the danger of upsetting their target audience’s life with the new ad. Since they did not recognize their position in it.  

  1. Dove’s Diverse Packaging Makes It Harder to See How Beautiful you are, commercializing self-love 

Dove has done an excellent job in recent years of encouraging body positivity and acceptance for both men and women of all shapes and sizes. Instead of succumbing to the risky tendency of using photoshopped models in flashy advertising campaigns. They succeeded in portraying genuine women in a good light with their “Real Beauty” campaign. It has been in use for well over 15 years and has been hailed as one of the most innovative marketing tactics in the field.  

Sadly, Dove did not regard their boundaries. They aimed to continue with a series of limited-edition packaging for their products using the social credits they had collected from earlier campaigns. When contrasted to soap bottles, the designs of these packaging, which mimicked the “diverse” curves and contours of female bodies, offended many women.  

People who had previously praised Dove have now turned to social media sites to voice their concerns and even mock the company. This is especially true given that there are just seven different soap container designs available. This suggests that women are not all that varied after all.  

Key Takeaways  

Dove gave in to the desire to capitalize on its alleged status as a proponent of body acceptance and self-love. Sure, the goal of their earlier efforts was to change negative impressions of their brand. Consequently, their products in order to increase unit sales. But the message was real and unambiguous. They devalued that message with the shapely soap bottle scandal by making it transactional and frivolous.  

4. Lack of Demand Accounting in Timothy’s Coffee’s Limited Supply on an Unlimited Offer 

We consumers adore free gifts. Because of this, it has become a standard marketing tactic for businesses of all kinds to promise large giveaways or at least significant discounts in order to attract new customers to their products.  

discounts in order

Prior to the launch, you should merely make sure you have the funds to satisfy these promos, as Timothy’s Coffee painfully discovered.  

A few years ago, the coffee distributor made an effort to attract new clients by providing coupons or free samples to those who were nice enough to follow them on social media. The brand gained an unparalleled number of new followers in a couple of days because to the campaign’s incredible performance. With their stock running out in only three days. Timothy’s was immediately in a position to distribute more free samples and coupons than they could provide.  

To make matters worse, Timothy’s Coffee saved their metaphorical bacon by waiting a full two weeks to issue an apology to their followers, explaining that the promotion was on a “first come, first serve” basis.  

Key Takeaway  

Although Timothy’s Coffee had a good idea for increasing brand awareness, its implementation and marketing plans were a complete failure. Their reputation suffered a significant damage. They are still working to recover from. Despite them making a video in which they offered coupons distributed by mail at a later time in an effort to make amends.  

Because of this, a company must first determine its ability to deliver before establishing any promotion or contest. And then it must put safeguards in place to make sure that capacity is not surpassed. If not, the plans announced might backfire and cost you money and damage to your image.  

  1. Gap Branding outside of your target market: Make a Gaff with Their Logo 

Gap is a well-known brand because to its extensive collection of inexpensive, straightforward apparel for everyday use. Many people base their whole wardrobe on the variety of shirts, trousers, coats, shoes, and other items that are available in a great many nations.  

Everyone is familiar with their logo, which features a navy blue background with the capital letter “GAP” written in white. However, the world’s largest apparel company decided in 2010 that it was time to update its appearance and seek out younger, trendier customers. The outcome was a typeface that was more commonplace. And it was written in black with a little square above the letter “P.” If it doesn’t sound familiar. It is because the alteration was faced with an immediate wave of opposition. This led GAP to go back to their previous design.  

So, what exactly was the issue? The folks who abhor all of those characteristics, who were Gap’s initial target market, rejected its attempt to be more modern, fashionable, and “cool.” Customers who are devoted to consistency and clarity felt their relationship with the company was deteriorating.  

The younger generation, on the other hand, remained unmoved by the marketing ploy and continued to view the Gap as a store best suited for older customers. Or at the very least people who don’t particularly care about the newest trends and fast fashion fads.  

Gap failed on both counts, losing its core clientele and receiving little attention from younger generations.  

Key Takeaways  

Even though it was only temporary, Gap’s logo change was a good example of losing touch with your target market. You may be sure to throw your net so wide that you appeal to no one by getting to know the customers. 

To assist focus your marketing efforts and increase return on investment. It might be helpful to create a variety of well-considered buyer personas that explain unique features, interests, demographics, and other identifying criteria.  

ADVANCED: DIY Digital Marketing Techniques  

DIY Digital Marketing Techniques

While the aforementioned are notoriously bad marketing examples used by larger, well-known firms. Every day, numerous small to medium enterprises are trying to cover their own marketing plans. They are doing in an effort to reduce further running costs and making significant and expensive mistakes.  

Do you fulfil your own accounting responsibilities? How are your legal obligations? Why should your digital marketing approach be any different if the answer is no?  

Businesses might lose a considerable amount of their resources via ineffective efforts over months or even years before discovering what works if they lack the necessary industry knowledge, technological know-how, and applied creativity.  

Partnering with an expert SEO Services in Melbourne will help you save time, money, and worry. For a free introductory consultation with one of our experts at The Big Unit, find out more about the possibilities of your campaigns.

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