Technology is evolving day by day, so the way of marketing has also changed. Gone are the days when you have to promote your products or services through traditional marketing. This type of marketing costs you more and takes too much time to give you better results. With the digitalized world, companies are adopting digital marketing strategies using social media to expand its business globally.
So now the question is, what exactly is social media and what are its benefits? In this guide, we will tell you how to build a successful social media strategy for your online business growth. First, let’s read about the concept of social media marketing?
What Is Social Media Marketing?
We all know marketing is necessary for both small and large-scale businesses. Social media marketing is nothing but a technique that helps steer traffic towards the website or seek attention through various social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, Reddit, and many other popular social media channels.
In other words, social media marketing is the type of online marketing that comprises of creation and sharing of content on various social media networks. It can be beneficial in several ways. Some of them are:-
- Increase brand awareness
- Increase website traffic
- Improves search engine ratings
- Boosts conversions rates
- For marketing campaigns, it costs you less
- Build top-funnel traffic
Before we dig into the benefits of social media marketing, let’s segment the strategy by platform.
Users: – 2.6 billion (monthly active users worldwide)
Audience: – Gen X, Millennials
Industry Impact: – B2C
Best For: – Advertising & Brand Awareness
Users: – 1 billion (monthly active users)
Audience: – General
Industry Impact: – B2C
Best For: – Advertising, Remarketing, User generated content
Users: – 186 (daily active users worldwide)
Audience: – Primarily Millennials
Industry Impact: – B2B & B2C
Best For: – PR (Public Relations) & Customer Service
Benefits Of Social Media Marketing
There are many reasons that your organization should use social media marketing to promote your products and services. It allows business to create two-way communication with potential customers. Have a look at the top benefits of social media marketing for business growth.
Increase Brand Awareness
With such widespread social media, approximately 3.6 billion people are active on social media platforms. Share content regarding to your products and services and expand the reach of what you are selling. Use proper hashtags, videos, GIF’s, images, etc., so that you can reach to a larger audience. Marketing for non-professionals is not easy at starting phase, and as a result, they will not get any leads. Nevertheless, say goodbye to all your marketing problems, choose social media marketing services for your business growth, and improve brand awareness.
Drive-up engagement and boost brand awareness via likes, comments, shares and reposts. By implementing the right strategy of social media marketing, it drives direct traffic to your website also. Just add your links before publishing any products and services in your profile, bio, and posts.
Generate Leads & Boosts Conversions
Promoting your products and services on social media is one of the most effective ways to increase sales, boost conversions and generate leads. Here you can directly interact with your customers who are interested in your products and services. Following are the top best ways to generate more leads: –
Contests & Giveaways
This strategy is compelling and increases organic traffic. Publish contests from time to time, especially on festivals such as new year contest, valentine’s day contest, etc. This way, your visitors will increase and follow your profile.
Whether you are creating a business page for Facebook or running contests, your social media strategy fails without including a link. It is necessary to add links to your website, offers, and in the bio section of your business profiles.
Host Live Videos
Another most profitable strategy of social media is to host live videos. This way, you can communicate with your customers and tell them about products, upcoming offers, and exciting news about your company.
Selling products these days has become more accessible now. Just enable the Facebook shop section, Instagram shopping feature on your profiles. When customers click on those products, they will get information about your products, such as price, material, size, and much more. This way, visitors can easily buy the product.
Social Media Campaigns
This method is paid. All you have to do is create a campaign on Facebook, Instagram, Pinterest, or any social media networks and set the budget, target audience, and location. This way, you will get more leads but on one condition if the campaign runs successfully.
Foster Relationships With Customers
Building relationships with customers is important, no matter if your business is online or offline. Social media is the platform where you can build strong relationships with your customers. When you follow this strategy, customers love to visit repeatedly and buy your products. So interact with them via posts, comments, respond to their questions in an inbox, etc. Create some strategic questions and ask your audience what they are looking for? This way you can build trust and knows about your audience taste.
Learn From Your Competitors
Social media is a great way to keep an eye on your competitors. The kind of tactics they areusing, the products they are promoting, how they interact with their customers, and what type of campaigns they focused on?
It helps to improve your social media marketing strategies. Learn from your competitors and make your brand unique. If you still don’t know how to beat your competitor, pick our social media marketing services and stands out from your competitors.