Emails are not a thing of the past anymore. Yes, the medium has changed. Email writing has become technology oriented, but it still rules the roost. If you think email marketing does not work, then please take a moment to reflect because the stats and research reflect a different picture. (Add the link to the blog – All About Lead Generation Through Email Marketing)
It has been a concern, but email marketing is going strong.
In this blog, we will let you know that you do not have to worry because email marketing does wonders and provides a lot of advantages.
In fact, about 40% B2B marketers say that email newsletters are the most critical to the success of marketing.
About 73% of millennials prefer communications from businesses to come through emails.
Also, 99% of consumers check their emails every day and it is by far the most preferred way of receiving updates from the brands.
As marketers, you must not ignore the above given stats because these show the true picture and reflect the importance of email marketing for businesses.
Now, let us see the benefits that email marketing offers to businesses.
Creating Personalized Content
Every email campaign can be customized to the needs of the target audience.
Personalized emails create a big impact. It can be as small as including a contact’s name in email or any thank you note. In fact, the emails that include the first name of the recipient in their subject line have a greater clickthrough rate than those who don’t use names.
You can also create individualized content by segmenting the audience so that you are able to send the right emails to the customers.
You can even create variations in your emails by using different images and subject lines just to increase engagement.
If you want your email marketing campaign to be successful, you should make sure to send the right email to the right person at the right time. Use segmentation and personalization wherever it can help.
Collecting Feedback and Conducting Surveys
Keeping a pulse on the customer experience is said to be valuable if you want customers to interact, purchase and engage with your brand.
Email marketing can help you do this. For instance, you can send customer satisfaction surveys to obtain customer feedback through email campaigns.
Improving Sales
There is no doubt that email marketing is an excellent tool, it can improve your overall sales.
In fact, 59% of marketers say they get maximum ROI from emails and marketers who used segmented campaigns recorded about 760% increase in the revenue. Email marketing campaigns can feature anything and everything from products, services, encourage customers to make a purchase right after abandoning their cart or you can even deliver special offers to the customers.
Not only this, about 59% respondents in a survey said that email marketing influences their purchase decisions.
You can also incorporate messages to email marketing campaigns just to encourage a purchase to an audience which is more likely to buy from you.
Also, you can use email marketing to automate some parts of the sales process, which also helps in increasing sales.
Communicating with Audience
As a marketer, it is crucial to improve communication with your audience. When your audience feels like they can talk to you, they are more likely to become loyal to your brand.
Just think about it– People appreciate good emails.
Think about the last time you received an email from the brand you adore. How was it? Disruptive or innovative?
If the brand is sending you emails that means they are staying in touch with you. Through email marketing, you can reach a wide audience and communicate easily with the brand ambassadors.
Irrespective of the time, emails keep your audience engaged.
Generating Traffic to your Site
When you produce quality content, how do you disseminate it among the audience? Most likely through emails.
With email marketing campaigns, you will be able to send traffic to your site and improve the SEO (search engine optimization). Also, you will keep your audience fully engaged with your brand and your site.
For instance, many of you might have landed on this page through emails from the Big Unit. This is how emails provide value to the audience and by sending useful and valuable content, you can generate traffic.
When you create an email that links to your content, make sure you put a call to action (CTC) so that readers can click through the site.
Sending Timely Campaigns
Even though traditional marketing campaigns take time to organize and plan, for email marketing, you can create an entire campaign on short notice and can also send it to the audience all at once.
It won’t take much time. Reaching your audience will just be a click away.
Increasing Leads
Emails not only improve sales, but also increase the leads. In fact, with inbound marketing method, emails are used to nurture leads and improve conversion rate.
Take for example, let us say that you downloaded a lead magnet from a site. Then, you started receiving drip emails, and in the end, you decide to book a demo and learn more about it.
Email marketing campaigns will further qualify leads so you do not have to spend more time on bad leads.
Reaching the Right People at the Right Time
For a successful marketing campaign, you will have to reach the right customers at the right time. This is really important, that is why this point is being reiterated.
Producing Cost-Effective Campaigns
While traditional campaigns can get expensive, email marketing campaigns are budget-friendly. You will not have to pay for any photoshoots, location fees, placement, printers and mailing.
All you would need is a team of content writers, copy writers and graphic artists. You can also hire a single person if that suits you.
Since time and budget constraints always impact the results, email marketing campaigns can be efficient, while also generating leads and increasing revenue.
Providing Value to Your Audience
One of the main goals of any business is to add value to the presence of your audience so that they keep coming back.
Email marketing is a great place to build loyal customers because you will be able to add value even when customers are not making any purchases.
Additionally, since customers or prospects opted-in, you can use email marketing to provide more resources to contacts who are interested in what you have to say.
If you continuously provide value for your audience, more people will pay attention and you’ll produce a higher ROI.
Having a Forum for Self-Promotion
Sometimes it can be awkward to self-promote in places where prospects haven’t necessarily opted-in to receive updates about your business. However, self-promotion is one of the best ways to attain customers. If you can’t promote yourself and sell your company, no one will buy from you.
With email marketing campaigns, you’ll always have an avenue to promote yourself, especially since customers have opted-in. You can send emails about new products, features and benefits, or new content. Since customers want to hear from you, this self-promotion isn’t unwanted or disruptive.
Owning Your Media and Contact Lists
Your entire contact list is a part of social media platforms that you use. Typically, the content and the follower’s list are owned by the social media platforms.
Imagine, if social media goes away, how would you contact your followers and customers?
This is the reason it is important to build a list of emails for marketers. Emails are the only contact list that can stay with you and you can use them for interacting.
Email marketing tops the list of methods used for marketing. It is a powerhouse package that can improve sales and also bring in leads.
Just because emails are the only place where people want to receive information, let us say it with pride that email marketing is not dead.
If you own a business and you also wish to market it through email marketing, contact The Big Unit, the best digital marketing company in Dandenong.
